On Thursday the 11th of April we are excited to welcome Philadelphia-based User Experience designer and researcher Jessica Ivins. She has spoken at conferences such as SXSW, Midwest UX, IA Summit, and UX Camp Ottawa. Previously a senior experience designer at Happy Cog, Jess is now senior UX specialist at AWeber.
AWeber is a very successful and profitable email marketing company that recently realized their robust and powerful tool needed usability improvements. Should they run usability tests? If so, what should they test, and how? What about split testing (A/B) testing? These ideas were tossed around, but without a solid UX knowledge base, they were never realized. They hired Jess in the fall of 2012 to be their first official user experience (UX) designer. In this talk, Jess will review the techniques and tools she has used to introduce the UX process.
Come for the snacks, the insights, and the connections. We look forward to seeing you!
We’re meeting at 5:30pm on April 11th at Mutually Human.
401 Hall Street SW Suite 430
Grand Rapids, MI 49503