JJG Portrait“He who controls the present, controls the past. He who controls the past, controls the future.” – George Orwell

Jesse James Garrett was one of the first voices in the conversation that continues to define the practice of user experience. We in West Michigan have a rich history of designers, makers, and visionaries. Join us as we  acknowledge, own, and celebrate that history, and talk about how we can drive our future here in West Michigan.

This event will be a casual conversation focused on how we define our past, present, and future—both as designers and as a local community. Bring your questions for the one and only JJG for this interactive conversation moderated by our own Grant Carmichael.


Jesse James Garrett co-founded Adaptive Path, a user experience strategy and design firm in 2001, and co-founded the Information Architecture Institute. His essays have appeared in New Architect, Boxes and Arrows, and Digital Web Magazine.  Jesse attended the University of Florida.

Garrett authored The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book in 2002. A second edition of the book was published in 2010. Although originally intended for use in web design, the Elements model has since been adopted in other fields such as software development and industrial design.] He also created the first] standardized notation for interaction design, known as the Visual Vocabulary.

Follow him on Twitter @jjg